The Psychology Behind The Colour Purple

Updated: Nov 2, 2020

What do colours make us feel? Do different colours affect our moods? What colour makes us feel what emotion? What does this colour stand for? Such questions arise when we talk about colour psychology. Before we start, if you are not familiar with Colour Psychology, go read the article on my blog for a brief introduction. Today I will be starting a series on the psychology behind different colours and obviously starting with Purple because after all, this is my purple mind. How does the color purple make you feel? People often describe this color as mysterious, spiritual, and imaginative. Purple tends to occur rarely in nature, so it is viewed as rare and intriguing. While violet occurs naturally in the visible spectrum, purple is actually a combination of blue and red. Purple is most commonly known for its imagination and spirituality. It possesses the energy and power of red, with the stability and reliability of blue, making it a perfect balance between the physical and spiritual. Purple is often used to show luxury, loyalty, courage, mystery, and magic. It’s a very intriguing color as it soothes, but also presents space for mystery and new ideas. This is why creativity is most often associated with the color purple.

Purple is the symbol of royalty and wealth. In ancient times, creating dyes to color fabric often required a great deal of effort and expense, especially for certain colors. Because purple is less common in nature, the resources needed to create a dye in this color were much more hard to come by and much more costly. The color purple became associated with wealth and royalty because very often the rich were the only individuals who could afford such expensive items. Its rare and mysterious nature perhaps causes it to seem connected to the unknown, supernatural, and divine. In writing, the phrase 'purple prose' is sometimes used to describe writing that is extremely imaginative or even prone to exaggeration or outright lies.

Purple is a colour that is not often used and is seen as a very calm colour but purple does not often occur in nature, it can sometimes appear exotic or artificial. For this reason, it tends to be quite a polarizing color. People tend to either really love purple or really hate it. But like everything in this world, everyone has their preferences and perspective. Psychology is a subjective field that changes frequently as we get to learn more and more about ourselves and our mind that we would have never even thought of before.

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